This is why shelf-life studies are on the rise and why it is an important part of every quality program.
1 Meet Regulatory Requirements
Regulations require that products be labeled with an expiration, best-by, or sell-by date.
2 Ensure Quality / Reduce Consumer Complaints
Shelf-Life testing helps your company guarantee quality throughout the lifecycle of the product. A proper expiration date helps ensure that customers are using the product during its peak of quality. It also deters customers from using your product past that peak. If they still do, they may not attribute those quality issues to your company.
3 Ensure Consumers Experience Your Product As Intended
You worked so hard to develop the perfect product, right? Make sure your consumers experience it exactly as approved from your test kitchen! There is a timeframe a product can be stored before its quality deteriorates past what your team finds acceptable to represent that product. Companies perform shelf-life testing to precisely determine that timeframe. By doing this, you can guarantee the quality of the product is still as intended when consumers enjoy it.
4 Keep Consumers Safe
Shelf-life testing shows you what can grow in your product over time. You can use that information to determine the point at which your product may no longer be safe for consumption. An accurate expiration date on your packaging is crucial to keeping consumers safe. This is because it deters them from consuming products past their prime.
5 Make Distribution-Chain Decisions
Knowing the shelf life of your product will tell you the exact timeframe you have for your product to pass through the distribution chain. Understanding this timeframe can help you decide the best distribution channels, transportation partners, and retailers for your product. It will also tell you how long the product will have on the shelves once it finally arrives at its retailer.
6 Make Production Volume Decisions
Understanding the shelf life of your product helps your team balance between economies of scale and preventing costly product loss. The latter being due to products held in inventory beyond their expiration or sellable date.
7 Prevent Recalls
Shelf Life testing helps determine an accurate expiration or best-by date for a product. But why is this important? What happens if the expiration date is inaccurate? If the product becomes spoiled before the printed date, your company may need to issue a recall. In addition to costing the company substantial financial losses, recalls also damage the company’s reputation and the reputation of its products.
8 Protect the Reputation of Your Brand and Product
Recalls, safety, and quality issues are all things that can hurt the reputation of your company, brand, and products. You can help protect your company’s reputation by ensuring consumers experience your product(s) as intended. You can also do this by preventing large recalls due to safety or quality issues from inaccurately marked expiration dates.
Interested in performing a study with us? Contact our experts for a quote today!